For Enquiry 03333-562-562
For Enquiry 03333-562-562
The story of Abdullah Bin Shahbaz is a story of evolution. A bridge between a half-century of family heritage in the wholesale markets of Pakistan and a new era of high-end, global couture. Our brand is the culmination of a family legacy, a modern education, and a global vision to bring authentic Pakistani craftsmanship to the world stage.
Born and raised in Gujranwala, a historic heart of artisanal craftsmanship in Pakistan, I was immersed from childhood in the world of intricate hand-embellishment. While my forefathers served the wholesale market for generations, my education in Fashion and Textile Design opened a new door.
During my formative tenure at leading design studios, I recognized a critical gap in the luxury market. Many high-end houses had pivoted to machine-led production with only superficial hand-finishing, charging premium prices while losing the soul of the artisan. This realization defined my mission: to restore the artistry of authentic, uncompromising hand-embellishment to modern fashion. I wanted to create work that earns its premium through hundreds of hours of dedication, meticulous hand-work, and unmatched detail.
Today, the house is led by three custodians of the house, each anchoring a pillar of the brand to create a seamless experience for our clients.
The Global Vision: Based in Houston in the United States, one custodian of the house leads our international research and operations, ensuring our global clients experience a world class journey from consultation to delivery.
The Cultural Pulse: Another custodian of the house anchors our presence in Lahore, keeping us at the heart of Pakistan’s fashion capital and ensuring our designs remain culturally iconic, trend setting, and elegant.
The Artisanal Core: Our main custodian of the house safeguards our production in Gujranwala, home to the most specialized hand embellishment talent in the country. Here, I personally guide our master craftsmen. This is where the magic comes to life.
Our commitment is to excellence without compromise. We aim to provide customer support at the highest global standard ensuring that whether a client is in Pakistan or across the ocean, they receive a personal, elevated experience.
We don’t just sell clothes we build relationships. Whether you are in Lahore, New York, Dubai, or London, we are dedicated to making your experience as exquisite as the garment you wear.
100% Authentic Hand-Artistry: We refuse the shortcuts of machine embroidery. Every piece is a work of art, meticulously crafted by hand to ensure a depth and texture that machines cannot replicate.
Fabric Integrity: We never compromise on our canvas. We use only the highest grade of silks, tulles, and organzas to ensure the longevity and luxury of every ensemble.
Specialized Heritage: By keeping our production house in Gujranwala, we utilize generational techniques unique to our region, supporting the master artisans who have kept these traditions alive.
Global Accessibility: With a physical presence in both Pakistan and the USA, we understand the logistical and stylistic needs of a diverse, international clientele.
